Our focus is to design User Experience (UX) and User Interface (UI) with a combination of functional features to create virtual experiences of the real project locations. “To fix the consumer pain point in buying residential units online where it is impossible to see a real room and a real view or the complexity of unconnected systems, we offer new solution in ONE CLICK NEW HOME for making housing purchase. The return of the pandemic also promoted consumers to unavoidably open up to different digital platforms,” Mr. Facebook, Line OA of individual projects) compared to the first half of 2020.
Since the second half of 2020, we have seen an 85% increase in the number of queries or appointments for project visits done on AP’s various digital platforms (e.g. “We have seen a trend that is more obvious as to how people purchase residential units online. ONE CLICK NEW HOME offers a complete full-service digital platform with special promotions and generous on-top discounts. AP Thailand, with its mission to empower living so everyone can live a desired life, is ready to take meeting demand of customers in the new era to the next level onto the latest platform called ONE CLICK NEW HOME, which is designed to improve customer experience while delivering a new dimension of how people visit and book AP’s residential units. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said that “it has become certain that over a year after the COVID-19 outbreak, not only has it changed the way of life, but it has also changed how people make a visit to a housing project as well as their buying decision process. The platform will be available for customers to book a unit at the company’s 12 condominium projects with a price tag ranging from Bht 1.9 million to Bht 20 million, and will go online from 1 February. For customers who make a booking through ONE CLICK NEW HOME, they are entitled to a discount of up to Bht 200,000 on top.
Also on offer with a total of Bht 30 million in discounts. The platform has 3 distinguished features: TOURLiVE – it lets you see a real room with a real view and day to night public space atmosphere BOOKLiVE – it lets you book a special unit before anyone else in real time 24 hours a day and HOTPRiCE – it guarantees that you get the best price.
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